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Less Than Half
posted: February 22, 2011
Spots, icons, ding bats, secondaries, less than half a page or smaller, while working on smaller assignments I've heard them called many things. The do present their own set of unique demands, and are usually swimming in type. Here's some of my recent efforts. The illustrations below printed less than half a page;
For Popular Science magazine. Protecting your smart phone from viruses. Art director; Matt Cokeley. Oils on paper....

For Motor Trend magazine. Politics in the automobile industry. Art director; Andy Foster. Vector artwork...

For Motor Trend magazine. Viruses in a car computer systems. Art director; Darren Scott. Vector artwork....


Above - Icons for article about jobs with a future in Germany. For the magazine; Wirtschafts Woche, art director; Holger Windfuhr. Vector - artwork
6 comments
Paul Rogers February 23, 2011
What a pro! I think we all do our spot illustrations in oil on paper.
Steve Wacksman February 23, 2011
I do most of my spots in encaustic, but I can respect you not wanting to grind your own pigments, Doug. All kidding aside, you really know how to get the most out of your vectors. Very nice work as always.
harry February 24, 2011
That vector looks like Photoshop. Doing that with illustrator blends? Phew! Outstanding and well crafted work as usual.
Douglas Fraser February 24, 2011
Thanks Guys. Harry, it's all vector in those, kind of a intentional cheezy airbrush.
harry February 25, 2011
I gotta try that. I've been using the very basics of Illustrator for so long that I've decided to just see what's new. I have a complimentary copy of CS5 Quickstart from Peachpit Press. I've at least learned to collapse my menus to icons.
Mark McBride February 27, 2011
Before I read what the top illustration was about, I thought it was an piece about STOP TEXTING WHILE DRIVING! You could also use it for that. I like the motor trend one too, very nice Doug. A virus in a car? They are mostly computerized nowadays so its not too hard to imagine that. I guess its a good thing I am still taking the bus and train everywhere I go then.
All images copyright Douglas Fraser