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posted: June 7, 2012
Finished an assignment for a magazine I was not familiar with until recently. The magazine is Associations Now, which is a resource, " of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community". Okay, That's from their website. The art director, Beth Lower had come forward with a visual in mind. That visual suggestion was as follows, "At our editorial meeting we discussed a simple idea of water with a periscope poking out—and maybe the subtle image of the submarine under the water.  Please let me know what you think". I liked the idea having dealt with a sub-like craft in previous assignment some years ago. I had presented the idea that I wanted to work in vector software for the assignment. Beth was comfortable with my wanting to work in vector. I was emailed the article, and read it. Having read the article it was my opinion that Beth's visual was as good or better than any I would offer. After developing my sketches, a couple seemed to be leaning in another direction in my minds eye. Focusing in on the subject early has the benefit of really nailing down the design, and look of the final art. Beth & I also discussed what in my illustration work she thought stood out in her mind. She was leaning toward my traditional work in tone and feel. So it was agreed I would work in my oil based approach. By getting the focus on the subject early, and a sketch approved quickly, there was the time I desired to do the execution I wanted. My concern when working in oils is that changes or tweaks after the finish is done, is like taking a hammer to a freshly constructed surface. No command-Z keystrokes, or backed-up versions to quickly fix. In the closing, I quite enjoyed the process, and subject of this assignment as no mines were encountered.

Sketches - three directions with a variation on one....

Illustration art for an article titled; Hiring from the Outside. Oils on paper.

Beth Lower, Art Director
ASAE: The Center for Association Leadership
Associations Now Magazine...
9 comments
Chris Buzelli June 7, 2012
Really solid and beautiful finish Douglas. I worked with Beth before and she is very good at clearing out all the mines in the water.
Gary Taxali June 8, 2012
Few illustrators can paint inanimate objects with such personality and unique expression like you do. This illustration is gorgeous, Doug.
Scott Bakal June 8, 2012
Beautiful job, Douglas - as always.
robert hunt June 8, 2012
NICE!
Paul Rogers June 8, 2012
Wow, a beautiful painting. I can hear the voice of Richard Basehart.
Jim Paillot June 9, 2012
What stunning color. This is a beauty, Douglas. - also, I am digging the blog banner up top. Love the direction your art is taking.
Bill Mayer June 11, 2012
I love the design ,so simple but graphically so elegant. The image has a sense of strength and weight. Even the clouds seem like they could crush you....Just beautiful.
harry June 11, 2012
Love those sketches Doug, nice work!
Mark McBride June 24, 2012
Doug that sub looks intimidating and powerful, the light effects in the water are just amazing...wow man...just wow. That's one of my favorites right there. And yes that wouldn't be a hammer...more like a jack hammer if you try and fix that piece.
All images copyright Douglas Fraser