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Stang Stung
posted: May 16, 2008
I did a FORD canada assignment a couple of months back, that just now is being seen. I think it was the art I had done for Pep boys that drew attention to my working on the project. The original call came in last November, and hoped it would be fun. The project involved assigning a model in the FORD line-up to a different artist. The Mustang was the model I was assigned. I was quite excited as it was a car dreamt of at an earlier age. Just before starting sketches, FORD and the design firm decided to DROP the car, and have the artists painting a backdrop to have a photo of the car stripped in. The fun assignment seem to loose it's drive for me. I received a sample of the color the now none existent Mustang was to be as a guide for my illustration. The color was a silver gray, which is to say "gray". I tried to develop a feel in the image that described the Mustang. The painting was done in black & white with the color sample used for the foreground of the image. I used two other colors for the rest of the image. Color added digitally.
Final Art - Mustang oops! no car...
9 comments
Harry Campbell May 16, 2008
Doug, Bummer that you didn't get to draw the car, can definitely see that done in your style, but this art is dynamite nonetheless. Sketches are great also. I've always admired your work. I had a 68 Mustang back in 1981-83, paid $350.00 for it, frame rusted badly, a common Mustang problem. Straight six engine, so easy to work on, rings were shot, had to clean the plugs every couple hundred miles. I loved the design, the interior, the simplicity of the mechanics.
David Flaherty May 16, 2008
Wow, Like ordering a burger and only getting the bun! Sitll your art is great. Just I can see how you would (at least initially) lose some drive.
Cathleen Toelke May 16, 2008
Even without the car, it's a beautiful abstract image. Way back, I had a used maroon Mustang, purchased from the in-laws. I think it was a '66. I'm not a car person, but I have to say it was really a nice car.
Christoph Hitz May 16, 2008
Doug, I think Ford did you a favor, great urban landscape. I could see you do more urban landscapes with maybe just a small graphical section of a vehicle. It evokes the nostalgic idea of going for a spin. ;)
Tim O\'Brien May 16, 2008
Love the lines and design of this and seeing the sketches.
Nancy Stahl May 16, 2008
It's great that illustration is even on their radar. Your landscape scene is beautiful and the ad is certainly going to be distinctive. Too bad they made the decision while you were working on it. If they had come to you with just the background as the assignment, you wouldn't have had that disappointment.
Doug Fraser May 16, 2008
Yes, I wish I knew going in the car was going to be axed. The art director later said that if any changes in the car were made then that would date the illustration. This way any new versions could be stripped in. Sounds like cost cutting, or cold feet. I do feel that there was a lost opportunity for client and myself with dropping of the car. The classic illustrated automobile ads of the past have something that could be applied to certain classic models like the Mustang, today. Thanks for your positive reactions, and mechanical memories.
Paul Rogers May 16, 2008
Wait a minute, you have Fords in Canada?!!?? As always the work here is beautiful, and I love seeing your sketches. Is that a three-level interchange? You have streetlights up there?
Doug Fraser May 16, 2008
Good morning Paul. Good to see that you made it in today. What the big city traffic slow ya' down? I thought of adding some northern road kill for context, but a beaver, moose, and hmmmm which. I guess if it was set in El-eh?, it might be a white bronco.
All images copyright Douglas Fraser