Douglas Fraser

Prius & Porsche

AUGUST 23, 2010

Couple of recent assignments were car related. First one was a cover for an international edition of Newsweek. The title was the Flying Prius about the never ending dream of the flying wing. It's the pursuit to bring the energy efficient qualities of the flying wing shape to the mainstream commercial aviation industry. Creating a version of the Prius for the airline industry. Art Director; Adolfo Valle.



Final direction

Close-up

The next one was for Motor Trend. Its a regular column with a roving subject. This month's about the enjoyment and build of a classic Porsche replica. These newly built replicas are mechanically superior to the original,  while retaining the original classic lines, and interior look. Allowing the owner peace of mind of not putting an original in harm's way while driving in the real world. Personally I'd still be sweating as these high quality replicas are not cheap either. Title for the column was; Auto Avatar, the bathtub Porsche reimagined in Cameron-grade HD/3D/CGI brilliance. Art Director; Andy Foster.

Yes, that's a Navi at the wheel.

Topical: Editorial